So maybe you've heard that a new iPhone was announced. Maybe you heard that it wasn't the "iPhone 5" but rather the iPhone 4S, which is essentially iPhone 4.5. People wanted the iPhone 5. They were let down when Apple's new CEO Tim Cook announced in his first public presentation that they were giving the world a better version of what they were already selling, and what most people in the audience most likely already were using. They were so disappointed that Apple's stock fell $17 dollars as he was talking. That's harsh
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